Kangaroo is a manufacturer of retail consumer goods with a strong emphasis on toys and novelties.
401 Consulting developed the brand positioning, logo and color scheme. We worked hard to make a logo that would scale to any size, work in color or b&w, and generally "feel" like a major toy company.
Next we designed and coded the fully responsive website that automatically works across all devices (smartphones, tablets, laptops and desktops). A very nifty feature of the website is the ability to generate a wholesale "sell sheet" PDF dynamically from the product database.
We also designed and developed all of the print collateral (stationery and business cards), trade show booth banners/signage, and the ever-expanding printed product catalog.
Additionally, our team worked heavily on actual product items, such as the inflatable guitars and play food sets, and we developed packaging for about a dozen different product items such as polybag inserts, hang tags, retail pop-up display boxes, PDQ displays and more.
- Branding/Logo Design
- Packaging Design
- Product Design
- Web Design
- Print Design